Rimini Italy – Each January, ice cream lovers from all over the world flock to the tiny seaside town of Rimini.  The Beaches are closed, the streets are empty and most of the hotels are vacant.

But – not far away at the Rimini Fiera (Convention Center) tens of thousands are lining up to get a look at what is new in the industry for the coming year. The show boasts exhibits focused on Gelato (Italian Ice Cream), Bakery and Chocolate and practically everything in between.  This years show featured some special events and features.  The worlds largest ice cream cone, verified by the Guinness World Record folks and one of the largest cakes you’ve ever seen – in the shape of the country of Italy.

Gourmet popsicles and how they are made – its all happening on this episode of the ICB

 Dole is a name synonymous with high quality fruit. As a worldwide employer of growers, packers, processors and shippers, you can guarantee that if “you’re eating Dole – You’ve kicked a goal”.  By the way, thats my line and I’ve copywrited it.

Dole soft serve products have also gained much market credibility as a high quality, delicious and refreshing frozen dessert.  Dole pineapple soft serve is served at many high profile locations around the country including Disneyworld, Disneyland and the where it all started – the Dole plantation in Hawaii.

In this video Steve shows ice cream shop owners the features and benefits of using the Dole product and how it can increase your bottom line without increasing your bottom.