Mission Beach, San Diego CA - Its not that I dont like soft serve – I really do. However its hard to build a theme or an entertaining atmosphere around it. A nice low overrun, higher butterfat soft serve can do great things for your tastebuds; Unfortunately Beach Treats do not offer such a product…BUT. What Beach Treats lacks in flavor, it certainly makes up for in location and presentation. 
Perched right on the Mission Beach boardwalk in San Diego, its thatched hut decor and monstrous soft serve cones draws lines of bike riders, skake boarders, beach goers and practically anyone else who strolls past. Beach Treats will never be known for its diverse menu or quality of product. Hot Dogs, Cotton candy, Shaved Ice and other State Fair-esque treats adorn the sandwich board menu.
And you cant say much for the show either. On the day I was there, a Scandinavian foreign exchange student dressed as “The Flash” in a head to toe red velvet track suit and wrap around sunglasses mumbled orders through a small window in the hut, and low and behold, a naked hand passes through the merchandise from the dark beyond. No pomp or ceremony, No ice cream show - just a hand.
But when the product is presented to you by The Flash – Its Incredible!! Children gasp oohs and aahhs as they are handed possibly the largest soft serve waffle cone they will ever see in their mortal lives. They don’t call this the Monster Cone for nothing. And at nearly $5.00 for a waffle cone of Soft Serve dipped in chocolate and nuts, you are not going to be down here every Saturday buying for your 5 hungry children.
Still, the Beach Treats experience is definately worth a try once and will take pride of place on The Ice Cream Bloke Store finder list.
If you have an ice cream stores thats worth a review or a visit from the Bloke, give us a holla – steve@theicecreambloke.com
